Jewelry Advertising

Refined, perceptive, and ahead of its time, Jewelry Advertising by William Borsodi is a masterful exploration of the art and psychology of luxury marketing in the early twentieth century. More than a manual on selling precious goods, this work reveals how emotion, aesthetics, and storytelling shape desire—turning jewels into symbols of beauty, status, and sentiment.

Borsodi, an accomplished advertising theorist and pioneer of modern branding, examines the principles of persuasive communication, from the design of elegant display copy to the moral and emotional tone of advertisements. Drawing examples from leading jewelers of his day, he illustrates how language, imagery, and aspiration combine to elevate craftsmanship into culture.

Written with clarity and sophistication, this volume remains a seminal text in the history of advertising, luxury retail, and consumer psychology, bridging the worlds of commerce and art with rare insight and taste.

Complete edition of William Borsodi’s early 20th-century treatise on advertising for luxury goods

Analyzes the psychology, aesthetics, and ethics of jewelry marketing

A foundational text in branding and the evolution of consumer persuasion

Essential for readers of advertising history, marketing strategy, and design studies